Geewiz on using internal blogs for effective team communication

If you haven’t picked up the feed for Jochen Lillich’s home of geewiz (a.k.a. blog of geewiz,) then click over and subscribe. You’ll be glad you did!

Jochen provides one of the best accounts that I have read about how to use an internal blog for communicating within teams. He describes how each IT team member makes a “daily” post to communicate four key items:

  • Results
  • Decisions
  • Findings
  • Good news

Our “Daily Blog” has become an important communication tool. Managers and coworkers get up-to-date information about what a team is working on, what’s going well and what problems arose lately—without having time-consuming meetings. And via the comment section, people can respond with questions or additions, therefore starting dialogues.

And there’s another, hidden advantage: by writing about it, people deliberate about their work. So, there’s not only a communication aspect, but also a reflection aspect in our blogging. Both effects combined really make the time spent writing daily blog entries worthwhile.

I am constantly reading (and sometimes writing) about differences between people who do blog and those who do not blog. In teams, however, there is just one group – team member’s who do communicate. The only question becomes how that communication occurs; one-to-one, one-to-many, face-to-face, conference call, e-mail, blogs, and wikis (did I miss something?)

The simplicity of blogs makes them a viable alternative that many teams have adopted. Blogs are both compartmentalized (one post at a time) and comprehensive (all posts are contained in the blog). Blogs are more easily searched than e-mail and not reliant on who kept or deleted which message.

Finally, Jochen points out that the “continuous flow of information about [the team’s] current work fosters transparency and the exchange of ideas and helpful hints.” Read the entire post here.

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4 Responses to Geewiz on using internal blogs for effective team communication

  1. Blaine,

    you’re responsible that now I’ve got to run around with red ears all day. 🙂


  2. Steve Harper says:


    Great BLOG. I noticed you stopped by mine so I had to check your BLOG out as well. I am so glad that I did. I am certain to become a regular reader. Great stuff!

    Ripple On!!!

    Steve Harper

  3. Raven says:

    Blaine – I checked out the “blog of geewiz” and liked what I found there. Thanks for posting the info and sharing 🙂

  4. Jochen – and you are responsible for me thinking all day of you with red ears. Who got the worst of that? 😕

    Steve – I think we shared “ripple” stories a few weeks back. Glad you stopped back by. You’re welcome anytime. 🙂

    Raven – I had a feeling you might. Thanks for confirming my intuition. 😉

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