Spike Jones overheard a colleague refer to a college football team in terms of “we”. This spurred a post about how great organizations should develop a “WE” Mentality to get employees and clients to feel like they are part of something bigger.
That’s exactly how great companies make you feel – like you’re one of them. Like you feel their pain and experience their joy. They make you want to talk about “our” and “we.” Not “them.” You are in the family. And the sooner more companies – from the Fortune 50s to the mom-and-pops – realize this, the better off they will be.
The WE mentality is critical for teams too. Without it, it is more likely that you have a loosely connected group of individuals instead of a team.
Spike is right to call attention to the words, because words both define and reinforce a team’s vision of itself. When a WE mentality is present, it is obvious in the language. Teams use the language of “WE”.
- “We identified our values and established our norms.”
- “We need to deal with this problem. What will be our strategy?”
- “Our proposal was accepted.”
- “We have to take responsibility for slipping the deadline.”
- “We won the industry “best” award!”
What words do your team members use? Is it the language of “we”, “us” and “our” – or is more about “you”, “me” and “them”?